 |
Supernature is a Shanghai based design company working in multi disciplines of design, founded by
Lin Yew, Billy Wen Hao and Yeoh Guan Hong. Supernature specializes in media technology, interactive
design and visual communications. Their works are born out of the challenges of experimentation in new
media, computing and new technologies. They believe that the definition of good design is, "Creating
moments of engagement." Of their philosophy, they say, "Experience is the totality of the cognitions given
by perception; all that is perceived, understood, and remembered. It refers to encountering situations,
conditions, etc., in life, or to having certain sensations or feelings." Supernature's work is a response to
passive media such as print and television advertisements whose messages and information the viewer has
learnt to ignore. Supernature's work encourages the flow of the audience's emotions, memories and ideas
while interacting with their work. Their clients include Coke and Nike.
|
